Bettys Easter Catalogue to promote their new range of Easter products. Had the opportunity to commission young and exciting illustrators to create hand-drawn illustrators that fit perfectly with the vision I had for the overall look and feel.
I redesigned the Bettys House Blends Coffee Range. From initial concepts to the final artwork, this exciting project gave me the opportunity to reflect Bettys tradition and heritage through a timeless design.
Working with a sign writer we developed a unique style for the typography featured on the packaging.
Art Direction for Bettys Cookery School food shoots.
Also designing all Bettys Cookery School annual brochures and seasonal updates. Capturing their unique style and passion for food through conceptualising the final imagery.
Having my design background ensures that I create the right balance for the shoots and consider any other elements required.
Art direction for Bettys new range of Artisan bread. I created a strong look that was simply lit and carefully considered use of surfaces and styling to create these delicious shots.
The look as you can see from the mood boards was to create a moody and rich depth of feel. With the use of a variety of stone, steel and textured surfaces and backgrounds. Creating a homely and rustic feel.
The propping remained simple to help enhance the food not over power it. The use of mens hands where appropriate as it brought the imagery to life and created a scene in which customers could relate to. By cropping into the individual breads tightly it ensures the breads look even more delicious and inviting to purchase.
All the shots were used for the roll fold leaflet, concertina leaflet, POS, social media and signage.
Concepts for a brand identity for a luxury Spa in Wakefield.
The identity derives from the interior design of the spa with careful consideration to the typography that reflects the elegant and stylish feel that the company wanted to create.
I designed for the Hallowe'en gift bag and tag for Bettys Hallowe'en promotion.
The stylised image on the tag is inspired by the Milk Chocolate Owl in the Hallowe'en range.
Art Direction for Bettys Christmas promotion.
Created a new gift tin that could be used within the Bettys gifting range. This beautiful cake tin has illustrations of products from the Bettys range, using simple line drawings and a strong brand colours.